Patrick King writes: * Memories have long been found to be context-dependent, first by Godden and Baddeley in 1975 in their breakthrough publication “Context-Dependent Memory in Two Natural Environments: On Land and Underwater,” which means memories are heavily linked to … Continue reading The Science of Likability: 27 Studies to Master Charisma, Attract Friends, Captivate People, and Take Advantage of Human Psychology